Ready to understand community marketing?

Would you like to befriend your business?

In the marketing world, we often hear that community is the future of marketing. But what does that mean?

At its core, community-based marketing involves building a tribe of engaged individuals who share common interests, values, or experiences. This has become increasingly important for businesses over the past 12 months! If we look at Duolingo or Ryanair, we can see the impact of community. Engaging, funny content that encourages comments is key. When people comment, you should reply in an engaging way to show your business's real personality, not just stereotypical robotic replies.
Flo Health does this amazingly well, using comedy and relatability in their content, which has greatly benefited their social media platforms! 
Community is on track to be the future of marketing thats the truth and your business should start utilising this NOW!

Develop a Brand Personality

People buy off people not off businesses! As customers and consumers we want to see the brands personality, not just sales. A brand personality is the first step to building an engaged community, how do you as a brand want to be recognised? 
Your business needs its own personality. Is it funny? Does it have some banter, or is it sweet? When it comes to community, you need to think about personality. Would you like to befriend your business? If the answer is no, you're not reaching the first step of building a community! The personality itself should encourage engagement and foster connections.

Create Engaging and Interactive Content

Meta has emphasised repeatedly that engagement, particularly in the form of shares, plays a crucial role in boosting your posts organically. This shows the importance of creating engaging and interactive content as a key strategy for community building. By producing content that resonates with your audience and encourages interaction, you can foster a sense of community among your followers. 
This approach not only helps expand your reach to a wider audience but also cultivates an engaged and loyal community of followers who are more likely to interact with and share your content. The ripple effect of this engagement can lead to increased visibility, stronger connections with your audience, and ultimately, a more robust and active community centred around your brand or message. So be funny, be informative and create that engaging content!

Actively Engage with Your Audience

So now you have a personality and engaging content but how can you turn this into a community. well its simple, engage!
When someone comments reply with more than an emoji or a like reply like your businesses personality, reply in a funny way which starts a conversation! Make sure to reply promptly!
Another great thing ti do is pop someone a message after they follow you a message NOT a sales pitch! Sales will come in time it's all about building the relationship first, personalised responses can help build stronger connections with followers. 

Offer Exclusive Benefits to Community Members

A great way to really solidify a community is exclusive benefits, whether thats follower discount codes or special perks to your post engaged followers! Offering exclusive benefits can create that community and improve your brand image in one! This can turn regular followers into brand advocates.

Measure and Adapt

Building a community is an ongoing process that requires constant attention and adaptation. Regularly monitor your community's engagement levels, growth, and feedback. Use analytics tools to track key metrics such as engagement rates, follower growth, and content performance.
Pay attention to which types of content resonate most with your audience and adjust your strategy accordingly. Remember, what works today might not work tomorrow, so stay flexible and open to change.


Turning followers into brand advocates is not an overnight process, but with consistent effort and the right strategies, it's entirely achievable! By understanding the importance of community, developing a strong brand personality, creating engaging content, actively interacting with your audience, and offering exclusive benefits, you can build a loyal community that not only supports your brand but actively promotes it.

So, are you ready to transform your marketing approach and build a thriving community around your brand? The future of marketing is here, and it's all about community. Start implementing these strategies today and watch as your followers become your most valuable asset - your brand advocates!